For parents of 9 to 13 year olds
Nine to thirteen is when a child
starts closing doors.
Not choosing a career — just quietly deciding what they are “not good at”. This is how to see what they still lean towards while everything is open, using nothing but what you have already watched them do.
$39 once, for one child. No subscription, nothing to cancel.
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What the report opens with
Across three weeks, Maya went towards Create & Tell more than anything else.
- 24
- behaviours
- 15
- questions
- 12
- activities
Why this age
Doors do not slam. They stop being mentioned.
Between nine and thirteen, children quietly narrow what they consider possible — by what feels like them, by what people around them do, by the one lesson that went badly. The research calls it circumscription, and the finding that matters is the second half of it: the narrowing tracks what a child has been exposed to, not what they can do.
Which means a door closes without anybody deciding anything. There is no announcement and no argument — a subject simply stops coming up, and two years later it is not on the list.
None of that is your doing, and none of it is theirs. It is just what this age does — and every year you spend encouraging the wrong thing is a year you do not get back.
You are already encouraging something.
The club you signed them up for. The subject you praise. The “you’re good at that” you say without thinking about it. None of it is neutral, and none of it rests on anything but an impression — because until now an impression is all anyone has had.
This replaces the impression with a record.
What this is built on
- Sixty years of career psychology
- Holland’s six-type model, the standard since 1959 — and Gottfredson’s finding that children rule options out by age, not by ability.
- The US Department of Labor’s own job data
- Every one of the 48 careers is checked against the government’s official occupational database.
- Tested before anyone paid for it
- We ran the method against 5,000 simulated families to check it can actually tell the six kinds of work apart.
- It admits what it does not know
- The report will not claim a strong reading until you have watched something happen — however clear the pattern looks.
What you actually do
You are never asked what you think of your child
Nobody can answer “is your child creative?” accurately, including you. Everybody can answer “which of these two did they pick up first?” The whole product is built on the second kind of question.
Mark what you have seen
10 minutes, on your own
Twenty-four short descriptions of things children do. For each one you say whether you have actually watched it happen — not whether it sounds like them.
Ask them fifteen questions
10 minutes, together
Either-or questions you read aloud while they answer. This is where their own voice enters, and where you find out what you had been reading differently.
Run a few small activities
A few weeks, self-paced
Things to do together that need nothing bought. You watch, then report which way it went. These count for more than the rest, because watching beats remembering.
Six kinds of work
Your child has met some of these, and not the others
Forty-eight careers across six kinds of work, each one checked against the US Department of Labor’s own job database. Nobody leans towards something they have never been in the room with — so the report names the three your child went towards and the ones that have barely come up.
Living World
Animals, plants, oceans and volcanoes — everything alive, and everything that shaped the planet.
Build & Fix
Making things that stand up, and fixing things that stopped working.
Tech & AI
Machines that think, games that play, and puzzles made of code.
Create & Tell
Turning what's in your head into something other people can see or hear.
Care & Understand
Bodies, minds, and figuring out what people actually need.
Lead & Organise
Starting things, convincing people, and making a plan actually happen.
The report
What you end up holding
On screen and as a PDF you keep. Every sentence is traceable to something you entered, and the report says plainly when it does not have enough to say something.
1 · The finding
The three kinds of work your child went towards, and how confident the reading is — said in words, never as a score.
2 · How we know
The evidence ledger: exactly what the reading rests on, phase by phase, including how thin it is.
3 · One by one
All six, including the ones that did not place — and why that is information rather than a blank.
4 · What surprised you
Where what you had seen and what they chose parted company, with the direction of each gap and what it usually means.
5 · The careers
Four real jobs inside each leading kind of work, with what a day actually looks like and what it might connect to in your child.
6 · What to try next
Concrete things to do this month. None of them cost anything.
7 · The one that nearly made it
The one just outside the top three, because a near miss is worth knowing about.
8 · How to talk to them about it
What to say, what not to say, and why there is nothing here to announce. Your child never sees this report — and the fastest way to undo it is to hand them a label.
9 · What this does not tell you
The limits, in plain terms. The section most likely to be cut, and the one that earns the most trust.
10 · Come back in a year
A reading of a child at a moment, not a fact about them. The second reading is included, and your first one is kept alongside it.
Parents
Nobody has done this yet — you would be first
This launched recently and there are no reviews to show you. We would rather say that than borrow somebody else’s.
What we can offer instead: the complete sample report before you pay anything, and a refund on request if it does not tell you something you did not know.
Price
One payment. No subscription, ever.
You pay once, for one child, and that is the end of it. There is nothing recurring, nothing to cancel, and the price is not going to be different next week.
Three or more
+$29
Per extra child, added whenever you want. Each one gets their own protocol and their own report — never a comparison.
What every profile includes
- The full protocol, all three phases
- The ten-section report, on screen and as a PDF
- Forty-eight career sheets
- A second reading twelve months on, at no extra cost
A child of ten is not the same child at eleven, which is why the second reading is included rather than sold: run it again in twelve months and the first one is kept alongside it, so you can see which kinds of work held and which moved.
We keep your child’s first name and age, and nothing else about them — ever. Deleting the profile deletes everything with it.
Questions
Before you start
Does my child use this?
No — they never sign in and never see a screen. You operate it. Everything recorded is something you watched and entered yourself, which is also why we can promise that we hold nothing about them beyond a first name and an age.
Is this an IQ or personality test?
Neither, and it does not produce a score. It records which kinds of work your child went towards when they had a choice, and reports that. It never predicts what they will become.
How long does it take?
About twenty minutes for the first two phases. The third is a handful of small activities spread over a few weeks — that part is deliberately slow, because watching something happen this week is worth more than remembering something from last year.
What if I do not have time for the activities?
The report still works and will say plainly what it rests on. It will not call a reading strong until you have watched something happen, however clear the pattern looks — so you get an honest result rather than a confident one.
What data do you keep about my child?
A first name — a nickname or a single initial is fine — and an age. There is no gender field, no photo, no email and no free-text box, and none of those columns exist in the database. Deleting the profile deletes everything with it.
Is it a subscription?
No. One payment, per child, and there is nothing to cancel. A second child is $29 rather than $39 because the work behind the taxonomy is already done — not because we want a second transaction.
My child is going to change. Does this expire?
They are, and it does not. Running it again twelve months on is included in what you already paid — no renewal, nothing to buy again — and the first reading is kept rather than replaced, so the second one shows you which kinds of work held and which moved. That comparison is usually worth more than either reading on its own.
What if it tells me nothing I did not know?
Ask and we refund you. The most common outcome is not a surprise about the leading kind of work — it is the gap between what you had seen and what they chose, which the report has a whole section for.
What age is it for?
Nine to thirteen. Younger than nine and the forced choices stop meaning much; older and there are better instruments built for teenagers. Age never adds or removes points — it only decides what we compare against.
In two years, they will have decided.
Not what they want to be — what they are “not good at”. You cannot stop that happening; it is how a child builds a picture of themselves. What you can do is find out what they still go towards while it is open.
Twenty minutes to begin. Thirty days to change your mind.